the galleria on main street
Taking things in an uncharted direction, consolidating ideas. a new idea was born.
secluding ourselves within the walls of a derelict and forgotten-about, rust belt factory; located in a small town of 1,500 people on the north east tier of pennsylvania.
we are faced with the challenge of rebuilding an empire.
a building that used to house at least four apartments, employ over a hundred, and acted as a big cog in this mechanism of a town we call Forest City.
“the galleria”
a building within a building. windows that open to nowhere. doorways entombed behind sheetrock.
rooms that have taken years to uncover & discover
a maze that has hypnotized us, in the way a spider lures a fly.
we are now navigating and strengthening this web of a host
sometimes feeling as if the building is navigating our behaviors, like a rook on a possessed chess board.
we’re giving new life to near 100 year old apartments,
honoring their beauty by clear coating the red oak floors,
refreshing the extensive amount detail within the many floors of trim and woodwork.
While simultaneously sledge hammering our way through it all.
you must destroy things sometimes in order to create the next chapter in the story.
The galleria will act as an incubator for storefronts, living and creating.
with the art merchants being digital.
It’s all a experiment on new frontiers,
you don’t need to travel, wash or dress up in order to experience it.
why would you?
when you can directly deal with those involved from the comfort of your chaise lounge.
A peer to peer market place.
not all middle men are created equal, so here we went around all that.
////// 10.4.14 was a pivotal shift in the websites direction. Going from the posts of a single person, to now a representation of a group. \\\\\\